OUR MISSION PILLARS

Our Mission to cultivate a more transparent, sustainable, compassionate, and inclusive jewelry industry has been at the core of everything we do from day one. It's in our DNA.

Why We Started This?

The truth of mined diamonds is no more a mystery. Let’s not dig about the slavery, wastage of water, destruction of the land and habitat caused with Mining.

So we really wanted to make a difference.

Your beautiful moments should keep sparkling and with the help of science today, we can produce a real diamond under controlled conditions inside a laboratory just like it happens inside the earth crust.

Tejas Viradiya - Man Behind it all!

Tejas & his family is into diamond industry from 3 generations now, he always wondered from beginning of his career in the industry that what if we can make no/least damage to mother earth while digging deep for diamonds and can still experience the luxury and feel the emotion of wearing an diamond!

With the objective to present an alternative to mined & costly natural diamonds, and His love for land & nature made Tejas came forward to find VELVET BOX in 2018 with a belief that true luxury is (and should be) always nature centred and people should use it without creating any environmental or societal damages.

When Tejas isn’t busy educating people on the difference between lab-grown and natural diamonds, he can be found doing organic farming activities at his native place in Gujarat. His work bridges the fine luxury and sustainable, environment friendly practices.

Meet Tejas Viradiya. Founder, VELVET BOX