From day one, we've created jewelry you can feel good about wearing. We never compromise between quality and conscience — and neither do our customers.

OUR PILLARS OF PURPOSE

TRANSPARENCY

We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you.

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SUSTAINABILITY

We use repurposed and sustainable materials, apply energy-efficient practices, and minimize our carbon footprint. From day one and every day after, we've set ambitious goals to protect the planet – and strive to achieve them.

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COMPASSION

From mine to Main Street, we strive to make the world a better place. We care about our communities, and demonstrate it by giving through the Parami Foundation and volunteering to create impact.

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INCLUSION

In our community, you are included, cared for, valued, and supported.

Our designs are crafted with inclusivity in mind, from gender-neutral styles and extended sizing.

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WHAT SETS US APART

Our Mission is in our DNA. From day one, it's been integral to everything we do. Our values and vision will continue to disrupt the industry, driving it forward towards transparency, sustainability, compassion, and inclusion.

CORPORATE SOCIAL RESPONSIBILITY

We founded VELVET BOX in 2018 to raise the standards of our industry by creating beautiful fine jewelry that's different in every way — how it's made, sold, sourced, crafted, and how it gives back. From the very start and every day after, our commitment to corporate social responsibility is transforming an outdated industry.

OUR MISSION GOALS

Our goals push us forward, guiding everything we do. Advancing our Mission is ingrained in our culture and is part of everyone’s responsibility at Parami. We are particularly proud of setting near- and long-term company-wide net-zero targets in line with the Science Based Targets initiative.