Innovation, artistry, planet-first.

Since day one, we've challenged an industry to rethink how diamonds are sourced and how jewelry is made.

Two decades later, we're still at the forefront of that transformation.

Unique Shapes

Choose from our curation of unexpected shapes — or work with us to grow a custom cut lab diamond that's uniquely yours.

From day one, we've created jewelry you can feel good about wearing. We never compromise between qualityand conscience-and neither do our customers.

Our Mission